The Gordian Knot

The Gordian Knot symbolises the concept of uniting everything in one entity.

It originates from the old Egypt where the knot symbolised the trinity between the divine, the nature and the human being. Legend has it that Alexander the Great in the year 333 B.C. was challenged to untie the Gordian knot to become the ruler of Asia. Eventually he sliced the knot into two parts with his sword.

In modern business communication, the Gordian Knot reminds us about the important nexus between the values of the enterprise, the business targets and communication.