PR for Circus Benneweis
Grønbech was developing press material and activity targeted local and regional media in order for them to calendar notes, performance reviews and backstage features. Moreover, when Benneweis gives a performance at a Children’s Hospital, both local and national media was invited to cover the event.
Benneweis is busy with their annual tour of Denmark. In order to make people aware that Circus Benneweis will be in town, we where arranging a PR project to be running in front of the Circus Caravan.
During two weeks Benneweis achieves more than 20 articles and features in local and regional media – both print, online, radio and TV. These include publicity prior to the show, review of the performance, backstage features and coverage of the charity show at the Children’s Hospital.