Telling good stories in PR
Altan.dk uses PR to promote how the company uses some of its profits in CSR projects. The latest CSR-project is a school of entrepreneurship in Nicaragua. Grønbech conducted a press activity focusing on Altan.dk’s CSR efforts and how it makes a significant difference for many people around the world and for their customers in Denmark.
“The collaboration with Grønbech means that we have the opportunity to tell that altan.dk is more than business and balconies. We show that we also think about the rest of the world. In addition, we get to tell the stories in a way that we normally wouldn’t have done. We mostly use our own channels, while Grønbech helps us reach a wider audience,” says the CEO of Oktober KBH, Ulrik Knudsen, who is responsible for Altan.dk’s communication in cooperation with Grønbech.
Visibility and greater transmission
Grønbech has continuously worked with Altan.dk’s press activitie and promoting their CSR project in Nicaragua. The total press activity has resulted in 42 reviews in both regional and local media – including a TV feature on TV2 ØST and an article in Berlingske Business. Because of the press activities Altan.dk have reached a wider customer range.