PR and storytelling for German companies

Together with SØRENSEN Connecting Markets we help skilled German companies getting started with marketing, online communication, and PR in Denmark.

Many German specialist companies are looking to Denmark to establish their own subsidiaries – and in this way get a foothold on the Scandinavian markets. It is relatively easy and inexpensive to establish a company in Denmark which is distinguished by stability, prosperity, and a high level of education. This is all appealing to German companies. Also, the Danish framework conditions for businesses are extremely attractive.

When a company establishes itself in Denmark immediately the need for a Danish website, for presence on social media and for visibility in relevant professional media and online forums occurs. In addition, the use of PR-tools can provide editorial publicity – and boost the visibility of the newly established Danish team.

Experienced business service for German companies

Benny Egholm Sørensen is the owner of SØRENSEN Connecting Markets. He and his team guides companies on their way to establish themselves in Scandinavia to an understanding of the whole of the process from laws and frameworks to culture and communication. During the process, he also puts the companies in touch with selected city administrations who want to attract companies and new jobs. Mr. Sørensen has decided to refer to Grønbech when it comes to PR and communication:

“Some contacts are need-to-have. A banker and an accountant for example. But we offer a full package, and marketing and communication must also be in the picture. Here it is important that things get in flow. What we recommend should be dynamic,” he says.

Grønbech in SØRENSEN Connecting Markets circle of trust

“When it comes to my partners, I look at what people do, rather than what they say. Whether the people behind it are authentic,” Mr. Sørensen says.

“I bring people together in what can be called circles of trust. It is important for me that the German business leaders who trust me are introduced to excellent people – someone you want to have a good relationship with. Grønbech has that attitude. They have German language skills and a great empathy for the customers’ needs,” he says.

Denmark is the entrance to Scandinavia  

Benny Egholm Sørensen and SØRENSEN Connecting Markets builds bridges from German companies to the Danish and Scandinavian markets. Most of his career has been about Germany. He has previously worked as, among other things, Danish Trade Officer for the Danish Ministry of Trade and Industry. In 1994, he established the company SØRENSEN Connecting Markets, which today has its own branches in Hanover, Flensburg and Silkeborg.

The clients at SØRENSEN Connecting Markets include the Ministry of Trade and Industry in Lower Saxony and various Chambers of Industry and Commerce in primarily Northern Germany, but Benny Egholm Sørensen’s network extends throughout Germany.

“Besides at “corona time”, I live a life on the Autobahn. We are also a representative of the large German corporate network BVMW with almost DKK 1 million member companies. There are 340 offices in this corporate network in Germany and each of them know me – we are very active,” Mr. Sørensen says. He continues:

“What we can do for companies is determined by where they are in their life cycle. I am a pragmatist. What I can offer is based on my experience, my own top professional experts and a network of skilled professionals who can deliver exactly what the companies need. It means a lot that the establishment of a business in a new market takes place based on good intelligence, with a clear strategy and a skillful execution.”

In Denmark marketing is digital

When German companies are in the first start-up phase they are not preoccupied with marketing, their focus is getting all the bureaucracy in place. When the timing is right, Benny Egholm Sørensen and SØRENSEN Connecting Markets start talking to them about communication and marketing:

“The Germans are not used to the degree of digitalization and the widely branched network of industry and niche media that we have in Denmark. They are used to a much more traditional form of marketing than the one that works in this country and to a certain extent throughout Scandinavia. Grønbech knows how to both explain how things work here and bring things to life,” Mr. Sørensen says. He continues:

“In Germany you cannot do without paper brochures, and my customers send me thick catalogs to look at for an understanding of their products. Germans are much more factual and even more complicated in their communication. In Denmark, we are good at translating communication into something that the recipients can use. When my clients spontaneously tell me that they are happy with the collaboration with Grønbech – and that is great. They are satisfied with what is being created for them,” says Benny Egolm Sørensen.

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