Crisis strengthened consultants

A2Z Move Management emerged in the wake of a another company’s bankruptcy. Grønbech adviced A2Z to tell the story of their background and utilize it in a PR-activity.

A2Z offers guidance and expert advice for companies and public institutions on the brink of physically moving all or part of their business. A2Z minimizes the clients loss of day-to-day operations.

The story of A2Z and their remarkable consulting-company had obvious advantages seen in a PR-perspective. It’s an interesting story involving a hostile takeover of a company and a die-hard entrepreneur, who went back to the drawing board and started again – this time even stronger.

Results:

Grønbech’s PR-strategy resulted in an article published on the entire backpage of daily business-newspaper Børsen. In the article A2Z’s founder elaborated on his experiences, the bankruptcy and his ability to keep his head high and start from the beginning with a new family business.

The story was subsequently picked up by two nationwide special media and the local paper for Zealand, which published a two page article featuring A2Z’s founder as the main subject.

The story was published a total of eight times in both print and digital media.

Newsletter marketing

Newsletters for your employees, customers, partners, and other stakeholders help to remind them of your company. In newsletters you get

Read more »