What is the most effective way to spend the marketing budget? In the old days, it was said that 20 percent of the marketing accounted for 80 percent of the results. You just did not know which 20 percent!

One of the good things about an increasingly digital dialogue with prospects and customers is that it’s much easier to measure the impact of different marketing.

At Grønbech we have developed a method to measure the value created by diverse types of marketing. For example, the value of PR and media coverage, web and social media communications, newsletters, online movies, promotional campaigns and events.

By measuring the value of the various activities it becomes possible to make the marketing more efficient and accurate. We would also like to offer you that opportunity.

In this workshop, we share our method with you and give examples on how to use it to make better decisions about your investment in marketing in the future.

Program:
08:00 – 08:15 Arrival, breakfast and presentation
08:15 – 09:00 Grønbech’s tool for measuring the value of different marketing
09:00 – 09:15 Pause
09:15 – 10:00 Cases – this is how it works. Analysis, results, new decisions.
10:00 – 10:30 Wrap up – Evaluation – Summing up what we have learned

Time and place: The workshop will be held on June 12, 2018 at Grønbech on A.P. Møllers Alle 9A, 2791 Dragør. Bus No. 35 from the airport stops in front of the building. We serve breakfast, coffee / tea and water.

Price and registration: 750 DKK plus VAT per person – limited number of participants, and first-come-first-served principle. Sign up for the course on the right side of this this page – or by e-mail to: mail@groenbech.com

Remember to type name, e-mail, cell phone and eventual VAT-number for company’s payment.

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Tailormade workshops can be arranged – we are happy to carry out the workshop in English or Danish on your premises. Please contact: mail@groenbech.com