The service business Nordic Glass Repair receives assistance from Grønbech PR and HR for posts and activities on Facebook and LinkedIn. According to Therese Ring, account manager at Nordic Glass Repair, the cooperation provides a professional profile and increased visibility. This means that more potential customers become aware of the possibility of polishing glass, metal, and smooth stone surfaces—instead of replacing them.
Nordic Glass Repair polishes glass, metal, and smooth stone surfaces for companies and private customers across Denmark. The company’s employees remove scratches, acid damage from graffiti, coatings etc., making the surfaces look new again and, thereby, saving their customers from costly and resource intensive replacements.
A social media presence is essential
Nordic Glass Repair was established in 2014, and before working with Grønbech, the company primarily built their business on word-of-mouth marketing. However, the management was aware that they needed a social media presence in order to reach even more potential customers.
“We must keep up with the times. Today, a sale takes place just as much online as in direct contact with the customer. When I visit a potential customer, most of them have already checked out our website and social media profiles,” says Therese Ring and continues:
“That’s why it is very important for us to exhibit our professionalism on social media. And that’s not a job we have either competence or the time to do ourselves. That’s why we reached out to Grønbech.”
Endorsements through customer testimonials
The posts that Grønbech makes for Nordic Glass Repair are about customer experiences and news from the company’s own ranks. Therese Ring is pleased that their customers and partners are happy to share their experiences.
“The customer testimonials and the support we receive from our partners are an endorsement of Nordic Glass Repair and our skilled employees. I am happy and proud that many agree to give testimonials. When they share their experiences through posts on our social media profiles, they receive not only our gratitude, but also a little more attention themselves,” says Therese Ring.
More visibility and a sharp profile
Working with Grønbech to create a professional profile and more visibility for Nordic Glass Repair on social media is, according to Therese Ring, yielding good results.
“When I talk to existing customers, potential customers, or people in my network, they often mention that they have seen Nordic Glass Repair on social media. That is exactly what we want. When people see us, there’s a good chance they’ll mention us to their network and remember us next time they have a task, we can solve for them,” she says.
She also mentions that Grønbech has helped Nordic Glass Repair create a professional continuity across different types of posts.
“We would have had difficulty creating continuity in our social media content ourselves. The social media tasks would probably be shuffled around to whichever employee had the time, and then it’s hard to maintain the style and tone. But continuity is an important element in signaling professionalism, which is why we are happy to spend resources getting help.”
Prepared for dialogue with ongoing monitoring
Nordic Glass Repair’s agreement with Grønbech also includes the monitoring of profiles on Facebook and LinkedIn. When questions or comments appear on one of the profiles, Grønbech notifies Nordic Glass Repair and suggests a response.
“When our profiles on social media receive questions, Grønbech prepares an answer, which we then approve or have a brief conversation about. They also take care of all the practicalities of replying,” says Therese Ring.
Therese Ring herself has worked with social media at a previous job, and according to her, it is time consuming work. Both the technical aspects and navigating the unwritten rules about how a company should act on social media.
“Because we have Grønbech handling our social media, we have one less thing to worry about and more time to focus on what we are good at,” she says.
A good and trustworthy cooperation
“When you choose to have others handle communications and marketing, it is important that you trust the agency that is going to handle the work,” says Therese Ring and continues:
“The agency is practically touching the company’s identity. That’s also why we chose to have Grønbech carry out the copywriting work when we needed a new website, because we already knew they write texts we approve of. We trust Grønbech, and the cooperation is great.”
