Communications strategy

Grønbech PR and communication assists companies in developing corporate communication strategies, and we follow through with the execution.

We create a tight link between the communication strategy and business strategy.

We advise you on how to optimise your existing communication strategy or assist you in developing a new strategy.

In the strategy, we define the company’s messages, target groups, relevant channels and specific communication, along with long-term purpose and activities.

Analysis

Before we develop a communication strategy, it is important that we establish the starting point, objectives, and target audience.

First, we identify your stakeholders and their perception of the company. Alternatively, we can build on your existing communication practice.

Then, with knowledge gained from analysis and status reports, we create a focused and effective communication strategy.

We have practical experience and methods for:

• Stakeholder analysis
• Image analysis
• Target-group analysis
• Communication analysis
• Customer-satisfaction survey
• Web analytics
• Market analysis
• Efficiency analysis
• Hall test