Social media

By actively using Facebook, LinkedIn, YouTube, or Instagram you increase your company’s visibility. It strengthens the dialogue with costumers, collaboration partners and employees.

Social media is a large part of your employees’ daily lives. Therefore, it can be an advantage to involve employees in corporate communications using social media. However, it is a good idea to formulate a set of rules for using social media, so your employees know your expectations of how they engage on social media for example in relation to customers.

Read more on this page about how corporate communications on social media benefits your business, and how our team can advise and help you and your company on social media.

Social media creates corporate visibility

For small- and medium-sized enterprises and niche companies, social media is an effective channel for expanding the network, strengthening relationships and gaining attention. When you start working professionally with your company’s communication on social media, you are likely to experience that social media:

• Builds and strengthens your corporate brand
• Drives traffic to your website and newsletter
• Creates a platform of dialogue with your customers
• Demonstrates the results of the communication
• Enables you to make effective marketing on a small budget

When content is liked and shared on social media, it spreads fast, and potential customers are more likely to notice your company, its products and services. Your corporate messages will reach many more people, when your employees, customers, and business partners participate in spreading them.

Social media strengthens contact with customers

Social media shows the effect of communication

Facebook, LinkedIn, YouTube and other social media platforms provide good statistics and tools to help company administrators understand how different content is performing and what interest your customers, collaboration partners, and employees. 

You can for example measure whom your content is reaching and how they engage with different types of content. This provides a better starting point for more relevant and personal communication.

Social media facilitates effective marketing on small budgets

Through advertising on social media, you can direct your marketing at the most relevant audiences determined, for example, by gender, age, interests, industry and geography.

If you have not tried it before, you will probably be surprised how far, you get on relatively small budgets.

Your employees’ involvement on social media

Social media is a major part of your employees’ everyday lives. By involving your staff as digital ambassadors you maximise the impact of your company’s activities on social media. 

If your messages come directly from your employees, there is a greater chance that they will be perceived as authentic, current, and credible. Getting your employees active on social media makes them digital ambassadors for the company and helps spread your messages through their own social media profiles by them “liking” or commenting on your stories.  

Guidelines for employees on social media

When it comes to social media, each employee is different with different attitudes and habits. For most, there is a difference in how they act on social media in relation to their private lives, and how they act in relation to their work.

Therefore, it is a good idea to formulate a set of guidelines for engaging on social media when at work. For example, your employee guidelines about the use of social media during working hours may answer these questions:

• Should employees be on social media during working hours?
• How should the employees relate to customers?
• Should employees write about your business?
• Can managers and employees be connected?
• Do the employees have a license to criticise your company?
• How should employees react if customers or competitors criticise the company?

How to stay safe on social media

Are your employees, customers and collaboration partners active on social media? If so, you and your company should also be on social media.

Grønbech PR and communication provides professional advice to strengthen you and your company’s communication on social media. We can help you no matter if you are well established on social media or if you are planning to launch your business on social media for the first time.

We can help you create visibility with creative content that generates engagement across the online channels that are most effective for your business. We find and develop good stories, tell them and help you get in touch with relevant customers, companies and collaboration partners.s