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Do not forget newsletters in your eagerness to make your company visible on Facebook and LinkedIn.

Newsletters directed to your employees, clients, collaboration partners, and other stakeholders keep everyone reminded of the good stories about your products, services, results, people, and the difference you make. Furthermore, they help you maintain a good relationship with these connections. 

Newsletters remind the outside world that your company exists. Moreover, they communicate news about your focal points, employees, products, services, and results to the clients, colleagues, and collaboration partners, you do not communicate with every day.

Newsletters generate more visitors to your website and/or intranet. In the long run, you will receive more loyal employees, clients and close business relations.

Use newsletters as reminders

Grønbech produces newsletters on behalf of a large number of specialist companies and organisations. Their stories revolve around everything from large constructions, specialist industrial products to the development of the newest technology. 

”We communicate new content about our clients’ core issues, products, and results and show the difference they make for their customers, colleagues, and collaboration partners. It creates a greater interest in the companies and is focused more on customer care rather than direct sales,” says director of Grønbech, Susanne Lindø Grønbech, and continues:

“Customers tend not to buy right away. Therefore, it is a good idea to inspire and care for the customers by producing relevant and interesting stories in newsletters instead of pushing sales. By caring for the customers and creating relevant content they can relate to, you increase the possibilities for a sale in the future.”

Newsletters promotes visibility