“Grønbech has helped us make much better videos. They’re super short, and all the BS is cut out. We can see that they have an impact on LinkedIn and Facebook,” says Frank Ewert, CEO of Executive Cognito, a network for company directors and board members, about their collaboration with us.
Executive Cognito has existed for almost seven years and facilitates networks for directors and board members. Executive Cognito operates with small networks carefully composed to ensure that the members complement each other and help solve each other’s problems. All network meetings are moderated by Executive Cognito, so it’s not just a coffee club. Meetings at Executive Cognito are targeted in specific ways to help the individual members become better at tackling the challenges they face in their everyday life.
Storytelling shows what makes them different
Showing how a company differentiates itself from its competitors in a fierce market is a key task for Grønbech PR and Communication. General visibility alone isn’t enough: the company’s special DNA must be highlighted.
“We want to show how we differentiate ourselves from our peers and competitors,” says Frank Ewert, and elaborates:
“We feel Grønbech have been good at helping us with that. I think we’ve gained more visibility among our customer base on LinkedIn. We’ve focused on strengthening our profile and increasing awareness, especially among specific customers. We’ve also been introduced to Facebook, which we didn’t think was a medium for us. But we’ve learned that our customers are there too. All in all, we feel we’ve gained some more visibility, especially on LinkedIn.”
Grønbech understands what we do
“It means a lot that Grønbech has a deep understanding of our business. We’ve previously used some other communication people, and you do sometimes wonder why people who make a living from advising others on communication aren’t exactly great at it themselves,” says Frank Ewert.
Executive Cognito expects sound feedback when they want advice on communication strategy on social media. When they have questions and doubts, says Frank Ewert, it can be nice to get a no-nonsense response from Grønbech like: “this is how it works, it’s a more effective way to communicate.”
“They seem to speak from experience, and that’s what we’ve bought into,” he says.
Short, effective videos
Posts with videos are indispensable on social media, because the algorithms favour them. A two-minute video can often say more than a long-written post.
And keeping videos no longer than two minutes is important, because as the use of social media has become more widespread, people’s attention spans and patience have diminished. So the videos Grønbech produces for Executive Cognito are brief, with zero beating around the bush. Directors and board members in Executive Cognito’s networking groups explain why they’re happy with their membership, and Executive Cognito themselves describe their core service – that’s it. Frank Ewert says:
“Grønbech has helped us make much better videos. They’re super short, and all the BS is cut out. And we can see that they have an impact on LinkedIn and Facebook.”