In your eagerness to make your company visible on Facebook and LinkedIn, don’t forget the newsletter.
Newsletters directed at your employees, clients, collaboration partners, and other stakeholders remind everyone of the good stories about your products, services, results, people, and the difference you make.
Newsletters help maintain good relationships.
Newsletters remind the outside world that your company exists. Moreover, they communicate news about your focal points, employers, products, services, and results to clients, colleagues, and collaboration partners that you don’t communicate with every day.
Newsletters increase the number of visitors to your website and/or your intranet. In the long run, you will acquire more loyal employees, clients, and close collaboration relationships.
Use newsletters as reminders
Grønbech produces newsletters for a large variety of companies and organisations. The stories concern everything from large construction projects to current political agendas and the development of new welfare technology. Our clients include FSTA, ODIN Engineering, IPSCenter Danmark, Eurostar, Varig Teknik & Miljø, Dragør Erhverv, and Sparringspartnerne.
”We communicate new content about our clients’ core issues, products, and results, and describe the difference they make for their clients, colleagues, and collaboration partners. It creates greater interest in companies and customer care instead of direct sales,” claims Susanne Lindø, Grønbech’s director and adds:
“Clients tend not the buy the same way. The idea is to inspire and care for clients by producing relevant and interesting newsletter stories rather than pushing sales. By caring for the clients and creating relevant content to which the clients can relate, you increase long-term sales.”
Targeted content means relevant newsletters
If you direct your content to the right receivers, most of them tend to open newsletters. For example, FSTA experienced that, based on engaging and targeted newsletter content, primarily technical hospital staff tended to open the newsletters.
During the past year, an average of more than 40% opened newsletters from Grønbech’s clients, which is twice the related industry average, which is less than 20%.
Good newsletters create relevant traffic on websites
Furthermore, newsletters are an efficient means of generating more visitors to your website and/or intranet. In the long run, you will attract more loyal employers, clients and close collaboration relationships.
The newsletters from Sparringspartnerne concern the difference that the association’s members make by advising entrepreneurs and growth companies. Moreover, the newsletters promote Sparringspartnerne’s workshops for small- and medium-sized enterprises (SMEs). Monthly newsletters succeeded in generating more traffic to the website, more participants to workshops hosted by the association, and more new companies to advise.
Relevant content in newsletters generates more clicks
During the past year, our clients’ newsletters have achieved, on average, a click through rate of 6.7%, which is remarkably higher than the related industry rate of less than 4%.
A newsletter is an efficient lead-generating vehicle if you produce engaging content directed at the clients, generate good headlines, and offer relevant information and clear links pointing to your website.
Get inspired by Grønbech’s newsletter.
Grønbech sends out 4–8 newsletters a year, sharing our knowledge, experience, and the results of good communication.
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